Our Privacy Policy
Last Updated: Aug 2, 2024
FreshCap ("FreshCap", "we", "us", or "our") respects your privacy and is committed to protecting it through our compliance with this Privacy Policy.
This Privacy Policy describes how we collect, use and share information about you as well as your rights and choices about such collection, use and sharing. It applies when you access or use our websites and other products and services (collectively, the “Services”), contact our service team, engage with us on social media, or otherwise interact with us.
If you do not agree with our policies and practices, your choice is not to use the Services. By accessing or using the Services, whether or not you purchase any of our Services, you agree to this Privacy Policy.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the Privacy Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us, as your continued use of any Services constitutes acceptance to the updated terms.
Information collected from you
We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
- Internet Activity
- Commercial Information, including purchases
- Financial Information, including credit or debit card number
- Location Information, including general location data
- Consumer Communications, including direct communications with your consumers
- Inferences from Other Data, including inferences created from other personal information collected
Information collected from other sources
We may collect personal information about you from third-party sources The sources and categories of information we may collect include:
Retail Partners
- Personal Identifiers, including Name and Postal address
- Commercial Information, including Purchases
Sales & Marketing Tools
- Personal Identifiers, including Name and Postal address
- Commercial Information, including Purchases
Influencers
- Personal Identifiers, including Name and Email address
- Commercial Information, including Purchases
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Privacy Policy. We generally retain data according to the guidelines below.
| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location data | We delete or anonymize data concerning your use of our website within 5 years of collecting it. |
| Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 5 years from your last purchase with us. We may keep data beyond this period in anonymized form. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number, Direct communications with your consumers | We keep customer feedback and correspondence with our customer service for up to 5 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form. |
| Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Direct communications with your consumers, Inferences created from other personal information collected | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Telephone number, Purchases, Direct communications with your consumers | We retain review, survey, and feedback data for up to 2 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services. |
| Data we collect in connection with privacy requests, including Name, Email address, Postal address, Telephone number, Online Identifiers | We retain records related to privacy requests as long as necessary to comply with our legal obligations. |
| Data we collect for security purposes, including Name, Email address, Postal address, Telephone number, Online Identifiers, Credit or debit card number, General location data, Inferences created from other personal information collected | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
We use personal information for the following purposes:
- Analyzing Data
- Creating Customer Profiles
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Improving Our Products & Services
- Internal Business Operations
- Managing Event & Guest Data
- Marketing Our Products & Services
- Meeting Compliance & Legal Requirements
- Operating Our Website or Mobile Apps
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Providing Cybersecurity
- Sending Promotional Communications
- Storing and Managing Data
- Tracking Purchases & Customer Data
We may disclose the following personal information about you to our services providers and vendors when you purchase our products or visit our website:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Business Operations Tool, Cloud Computing & Storage Providers, Commerce Software Tools, Consultant Contractors, Customer Support Tools, Data Analytics Providers, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Shipping Services | Ad Networks and Data Analytics Providers |
| Internet Activity | Business Operations Tool, Commerce Software Tools, Data Analytics Providers, Payment Processors, Sales & Marketing Tools, and Shipping Services | Ad Networks and Data Analytics Providers |
| Commercial Information | Commerce Software Tools, Customer Support Tools, Data Analytics Providers, IT Infrastructure Services, Payment Processors, and Sales & Marketing Tools | Ad Networks and Payment Processors |
| Financial Information | Commerce Software Tools, IT Infrastructure Services, and Payment Processors | None |
| Location Information | Cloud Computing & Storage Providers and Shipping Services | Data Analytics Providers |
| Consumer Communications | Customer Support Tools and Data Analytics Providers | None |
| Inferences from Other Data | Cloud Computing & Storage Providers | None |
Cookies
This site uses first and third-party cookies and similar technologies to process personal information for the purposes described in this Policy. Cookies are small text files placed on your device to store data that can be recalled by a web server in the same domain that placed the cookie. The text in a cookie often consists of a string of numbers and letters that uniquely identifies your device, but it can contain other information as well. To learn more about cookies and how to control the use of cookies at a browser level, visit https://allaboutcookies.org/
Do Not Track
Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our websites do not currently respond to browser DNT signals. However, you may still exercise your privacy rights as described elsewhere in this Policy.
Third party analytics tools
This site uses Google Analytics to analyze your interactions and experiences with our Services. You can find out how Google Analytics uses data here and how to opt out of Google Analytics here. For more information on how Google uses data when you use our websites, click here.
If you are a California resident and have an established business relationship with us, you can request a notice disclosing the categories of personal information we have shared with third parties, for the third parties' direct marketing purposes, during the preceding calendar year. To request a notice, please submit your request to privacy-freshcap@heyday.co. Please allow 30 days for a response.
To opt out of selling and sharing personal information, go to Your Privacy Choices.
If you have any questions about this Privacy Policy, please contact us as follows:
FreshCap
privacy-freshcap@heyday.co/
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